Understanding Data Strategy Module (Storyline 360)


This module was part of a blended training on Data-Driven Marketing that was developed for a Fortune Global 500 company. The program included a 120-minute online course followed by a 3-day intensive in-person event. 

Tools Used

  • Articulate Storyline 360 (eLearning authoring)
  • Adobe Illustrator (graphics)

Design Principles & Strategies 

  • Build on existing knowledge
  • Interactive structured content to facilitate information transfer to long-term memory
  • Drag-and-drop interactions to illicit performance 
  • Experiential Learning (in context of full blended program and workshops at live event)
Tom Palmer